Traditional Search is Dead.
Customers don’t Google anymore. They prompt AI.
If your brand doesn’t show up in AI answers, you’re invisible in 2025.
Here’s why this changes everything 👇
🔍 Google: "Best CRM for fundraising"
You see:
• Ads
• SEO spam
• Affiliate farms
🤖 ChatGPT: "What CRM should I use to raise a Series A?"
You get:
• A ranked list
• 3 tool comparisons
• A confident recommendation
No links. Just answers.
LLMs are eating the top-of-funnel alive.
💡 New Game = New Rules
Your content needs to impress machines first, humans second.
Here’s the tactical playbook we use to show up in ChatGPT, Gemini, and Copilot:
🧠 Step 1: Think Like a Prompt, Not a Post
Old SEO: “Top 5 CRM Tools for Startups”
New LLM SEO: “Why do investors recommend XYZ for fundraising?”
Ask yourself:
“What would a smart user type into ChatGPT to find a product like mine?”
Write for that query. Not a keyword. A question.
🏗 Step 2: Build Authority Hubs
Think Wikipedia meets Stripe Docs.
One page. One topic. Unreasonably detailed.
• Write deep-dive explainers around your niche
• Use simple language (grade 8 reading level)
• Make it the definitive answer
Mental Model: Become the terminal node in a thought path. The end of the AI’s logic tree.
🪜 Step 3: Structure Like a Teacher
LLMs love structure. Help them help you.
✅ Clear H1s and H2s
✅ Short paragraphs
✅ Bullet points, lists, and tables
✅ FAQ sections (big win)
✅ Definitions of jargon
If you confuse it, you lose it. Write like you’re teaching your future intern.
🧬 Step 4: Feed the AI What It Eats
You need to build citation density. Here’s how:
Add schema markup to every article
Republish on Medium, Substack, LinkedIn
Turn articles into YouTube summaries, carousels, Q&A posts
Publish to high-domain-authority sites (guest posts, press mentions)
Bonus: Transcripts and alt text count. Train the model like it’s your intern.
🧪 Step 5: Prompt the Model Back
Use the source to test the source.
🧠 Ask ChatGPT:
“If I ask about [topic], what sources do you trust?”
If it doesn’t cite you… you’re not ranking. Fix it. Iterate weekly.
Mental Model: Treat ChatGPT like your new Google Search Console.
🧠 Step 6: Optimize for Entity Linking
LLMs use entity graphs, not URLs.
✅ Consistent naming (your product, execs, brand)
✅ Mention your brand in 3rd-party content
✅ Embed structured bios and footers on all pages
This makes you “linkable” in-memory, not just on the web.
TL;DR — New Era, New Playbook
🚫 SEO hacks
🚫 Clickbait blogs
🚫 Ranking on Google
✅ AI-ready content
✅ Authority hubs
✅ Entity-level consistency
✅ Machine-first thinking
⚡️ Take Action This Week:
Pick your top 3 topics (things your customer would ask AI)
Write 1 deep, structured page for each
Publish + repurpose like a media company
Ask ChatGPT the question — check if you show up
Iterate weekly until you do
❓Final Thought:
Your competitor isn’t outranking you on Google.
They’re out-answering you in ChatGPT.
Which side of the shift are you on?
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🧠 Follow me @FullStackCapitalist for LLM content strategy before your competitor eats your AI shelf space.